Below are a collection of live projects that I got to work on for Axis Bank. This includes micro-animations, web banners, and my work with our Illustration system - Accord - and it's characters. More exciting projects to follow, as they go live.
PRODUCT
Open by axis bank
DELIVERABLES
Lotties, Web, 3D Motion
Year
2023-Present
Role
Motion Design, creative direction
Axis Direct - Loader and Splash Screen
Splash animation and a pull-to-refresh loader for Axis Bank's investment platform - Axis Direct. Created in close collaboration with illustrators and product owners.
Goal: Differentiate the digital card experience from physical cards, keep it engaging.
Role: 2D Motion
Digital Card Unboxing
Unboxing experience of a newly issued Digital Card on the Axis Bank Credit Cards platform. Created in the span of two days, alongside an illustrator and product owners.
Goal: Differentiate the digital card experience from physical cards, keep it engaging.
Role: Ideation, 2D Motion
Axis Finwin - Gamified Vouchers
Splash screen animation for Axis Finwin
Goal: Set the tone for the user experience and the brand, all while giving a delightful welcome to the user.
Role: 2D Motion
Memory Lane 2024
Memory Lane is the annual recap of a user's financial journey. This year, we worked closely with business and product teams to give users insights as engaging frames that form a story.
Goal: Provide insights and build curiosity around Axis Bank's financial products.
Role: Ideation, 2D Motion
Subzero Website Banners - Try it here ↗
Subzero is Axis Bank's design system. The website revamp gave us the opportunity to explore our 3D visual language, and best represent the values of the design system.
Goal: Illustrate how Subzero's components act as building blocks that help form complex systems.
Role: 3D Motion, Real-time Interactions