Axis Bank is India’s 4th largest private sector bank, serving millions through its digital and physical platforms. Its design approach blends clarity with trust, focusing on accessibility, usability, and a modern visual language across products and campaigns.
PRODUCT
Open by axis bank
DELIVERABLES
3D Motion
Year
2023-Present
Role
Motion Design, creative direction
Amaze Savings Account - Launch Video
Launch video for Axis Bank's Amaze Savings Account, the first of it's kind - targeted at a young & affluent audience. As the first fully 3D animated ad from Axis Bank, we set the bar for our 3D visual language going forward.
Goal: Establish Amaze Savings Account as the most rewarding Savings Account out there, communicate the USPs and requirements clearly.
Process: We started with 4 story outlines along with storyboards, which we used to align the stakeholders to the vision we had for the video. Once the core message was solidified, we decided on the flow that worked best for us, and went for a Warm and Aspirational look for the 3D animation. This was followed by countless hours of setting the scene, look and feel through mood-boards. Production started with blockout animations using rough shapes, to dial in the timing of the video. The modelling and texturing progressed alongside. The entire production was completed in 4 weeks.
Role: Creative Direction, 3D Animation, Lighting, Environment, Stakeholder Management
Forex Card - Onboarding
Onboarding sequence to showcase the USPs of Axis Bank's Forex Cards.
Goal: Communicate the USPs of the Forex Multi-currency Card from Axis Bank through a series of fun and engaging visuals.
Process: The idea was to focus on the lifestyle aspect of the card, and show the journey of a bag that's about to fly out from an airport. The animation and sound design helped breathe life into the minimalistic visuals.
Role: Creative Direction, 3D Animation, Lighting, Stakeholder Management